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Fall in love with writing for your business and make money from it!

Even if you think you are a bad writer or you hate writing!

Are you ready to:

  • write content that engages and sell?
  • generate new content with ease?
  • unleash your writing genius and find your true voice?
  • deeply connect to your audience through storytelling?



I knew it!

Words are the MOST POWERFUL MARKETING TOOL you have at your disposal.

​Through words and content:
-you deeply connect to your audience
-you build your authority
-you communicate effectively to your audience
-you motivate and inspire others
-you market your product and services
-you sell your products and services without going on ENDLESS SALES CALLS

One of the reasons why many businesses fail in the first five years is often because entrepreneurs do not show up enough, fail to communicate their offerings clearly and fail to build deeper connections with their audience.

​I hear this all the time:
“Debora, I have nothing to talk about”
“I have nothing new to say”
“I do not know how to tell stories”
“I am scared to feel judged”
“I have no idea how to sell my services”

​Does any of the above sound familiar?

Writing for your business can be hard, daunting and time-consuming, I hear you.
But what about if writing becomes second nature to you, ideas would start flowing like a river and your audience would respond to you and your offerings?

Get me a Pen!

Debora is a passionate and creative writer. She has been writing since she could hold a pen in her hand. Writing was her way of escaping to another reality when she was a child because the one she was living in was often painful.

She was labelled a 4.5-girl at school as her Italian literature teacher could not understand her handwriting and often it was too imaginative to make any sense.

She believed she was a bad writer but this did not stop her from writing.

When she started to work in corporate, her writing was often dismissed. Her former boss thought that it was too informal and not good enough.

She started to believe that too! So she withdrew and almost felt ashamed to express herself through words.

When she left her corporate job and started her own business she had to start writing to attract and engage her audience.
She was terrified to write. She was terrified to be judged. Consequently, she started to write in a way that did not reflect who she really was.
She was afraid that her way of writing would not be accepted or liked again.

It took her a while until she started to really go out there and write her true voice and show her true passions.

To her surprise, apart from the many private messages she received about spelling mistakes, she started to receive so many positive messages from people saying they loved her writing, and would never skip past her posts and her content as it was THAT good. Her audience started to grow and to positively respond by buying her products and services and joining her programs.

Fiona Clark – The Zenergizer Transformational Energy Expert

Lucia Pestana – HR Professional and Career Coach


She started to feel like a million-dollar writer and no longer a “4.5 ” one.
She was happy but at the same time, she felt so much pressure to deliver as she had a real audience now who were expecting her to be really good.
She doubted herself at first and so she started to look for writing clubs to join and writing courses to attend to become even better at writing.
She searched for a while until she vividly remembers that day when a very soft but firm voice spoke to her and said. “STOP! Debora. You are already a good writer, stop searching. Open an academy yourself“.

And so SHE did!


was born!


The academy is a private online community where:

  • you learn how to express yourself more freely and more authentically so to help you build deeper connections with your audience
  • you get lots of ideas for your own writing content (many of the members write some of their content from the weekly prompts)
  • you learn how to engage your audience
  • you learn how to communicate your message and offerings more effectively
  • you learn how to make your content sell your products and services for you without going on 100 sales calls a week
  • you get feedback and analysis on your own content

The academy is a place of deep learnings, where you can express yourself freely, have plenty of writing practice, and gets lots of feedback. The academy focuses on teaching you how to generate creative content with ease, communicate to your audience more effectively and turn your WORDS into SALES.

Who is the academy for?

The Writing Academy is for entrepreneurs who:
-have been in business for a while and still struggle to show up and write their own content
-spend hours contemplating what to write so do not show up at all
-do not know how to market their services so start to copycat other people content without success and impact
-hide behind general words and general content that does not resonate with anyone
-find it challenging to communicate their offerings to their audience
-find it challenging to create any type of content for their website, blog, articles, social media etc
-wants to stop spending hours on sales calls and let their content magnetise their client
-wants to show up more authentically and boldly



What happens in the academy?

I offer:

  • bi-weekly prompts with content ideas and writing tips (we currently have more 340 prompts)
  • bi-monthly training on writing subjects such as “How to engage your audience” “Nail your message, win your audience”, “How to create a profitable 6 months social plan” and many more. We have more than 17 recorded training and growing
  • Monthly guest speakers, including FB ads experts, Brand Experts, Digital course creation experts, Storytelling experts. Linkedin experts and so much more ( we have over 12 training and growing)
  • 2x LIVE Q&A a month to ask me all your writing, content and sales questions
    (We will all go live on zoom and I will be giving you a prompt on the spot and we will then write all together and read it out loud to the rest of the group)
  • Monthly strategic Content planning
  • Offers strategies, including offers creation and marketing
  • Feedback on writing content


I have been in Debora's writing academy for over a year. The amount of engagement I had compared for my usual posts was incredible. It completely cured any fear I had of getting visible. In fact, if I had it my way I would create content all day. It is worth its's weight in gold!

Deborah MendesThe Nature Connector

Debora is such an amazing & supportive mentor. She helps and guides me to write my most authentic pieces of content. I'm transforming my business into my vision.

Monika MudraMassage Therapist and Wellness Advocate

The writing academy is my daily dose of inspirations. Debora’s writing prompt challenge me and allow me to think outside the box. I highly recommend you join the "Writing Academy" and allow Debora to take you on a magical writing journey.


I sold out my offer. I learnt from the best. My guru of persuasive writing!

Beata N.

Debora thank you! I joined this group last year and now my memories are coming up daily on Facebook from this time last year. The changes in my posts were pretty much immediate after joining your group Debora. I have grown so much as a writer l will be forever thankful to you

Sharon C.


Monthly Subscription

£ 177

Per Month

  • Pay monthly
  • (Minimum commitment of 3 months)
Join Now

6-Month SubscriptionSave over the monthly plan

£ 997


Per 6 Month

  • Pay every 6th month
  • SAVE £130 over the monthly plan
Join Now

Annual SubscriptionPLUS BONUSES


£ 1777


Per Year

SAVE £347 over the monthly plan and receive £638 worth of Bonuses:

  • “How to close sales conversations and overcome objections” masterclass (worth £97)
  • How to connect to your soul client without feeling salesly (worth £97)
  • Magnetise your soul high-end paying client Online Digital Course (worth £347)
  • How to write attractive sale posts that convert Masterclass (worth £97)
Join Now

Also, members of the Writing Academy will receive priority and discounts for any other of my products and services.

I will see you on the inside and I promise you…

“Your writing will never be the same again!”

Much daring and written love,