Nailing your message is one of the most significant challenges entrepreneurs face in the online world.
Many freezes when asked the question
“What do you do?”
Let alone write about it.
Having a clear and specific message which feels 100% You is key in attracting the right people to you and having them buy from you all the time.
I often see so much vagueness around people’s messages. Their message is so general that it does not mean anything to the people who read it, and it does not hit home or create a positive “YES” reaction.
Consequently, a “no clear message” generates vague offers where the reader does not understand what they are buying and how it would benefit them.